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Updated: 05/07/02

Leading the Way: Part 9
Charisma, Credibility and Character

Captain Matthew Heusser, CAP

"To be a manager or a leader - in essence, a manger is a leader-you have to have one of two essential things; if you've got them both, then you are just set for life. One is you have to be as technically competent if not better than your peers or the people you are going to manage. Two is charisma, and generally the managers at Microsoft are not the Charisma types." - Microsoft Secrets

"There is only one way under high heaven to get anybody to do anything. Did you ever stop to think of that? Yes, just one way. And that is to make the other person want to do it." - How to win friends and influence people by Dale Carnegie (Introduction to Chapter 2)

Inspiring your subordinates

As we've seen above, in order to get people to do things, they need to be motivated. While bribery and threats may work in the short term, leaders inspire subordinates to want to accomplish goals. This issue, we'll talk about three keys to inspiration: Charisma, Credibility, and Character.

Charisma

Charisma comes from the great word "Charism" which means "Gift." People with Charisma seem to have a natural ability to draw others to them. Peers and subordinates want to be accepted and respected, and will work harder to earn the approval of the Charasmatic. In the past, this has jokingly been referred to as "Motivation by walking in the room", because when the Charasmatic walks in the room, people focus harder on getting things done. Charasmatics typically show a passion for what they are doing, a keen interest in the accomplishments of subordinates, and a great deal of energy. Charasmatics can "work up" a group into a frenzy in a short period of time.

Credibility (And it's twin, competence)

So, the Charasmatic has "pumped people up" about starting a Color Guard. They are excited and inspired. Now, they are going off into uncharted territory; the Squadron never fielded a Color Guard before. Soon, the excitement turns to worry; how are we gonna do this? How can we learn all this … stuff in three months? We need help … The best thing a leader can do at this point is step in and say "Let me teach you", or at least "Let me show you where to go to get help." Leaders who prove they have the knowledge and skills to do the job well have Credibility. Leaders that know a great deal about the subject matter show Competence. Every time a Leader answers a question with "I don't know", Credibility and Competence suffer. When leaders lack Credibility, they find they have to spend more and more energy "pumping people up." It gets even worse if they lack character …

Character

Let's say our leader got people excited, and then worked side-by-side with his people to get the Color Guard up and running. But, he starts to show up late to practices, or miss them without warning. He makes promises about the money he is going to raise, or when he's going to have operations plans complete by, and starts to break them. Finally, the week before the competition, he says "I'm sorry, I can't attend the competition. I know I promised, but something came up; you'll have to do it without me." Worse still, he starts to lie a bit to make himself look better, or he suggests you cheat to beat the other team. Without character, anything a leader builds on is just sinking sand. Character is a foundation quality; without it, the Charasmatic will feel his influence slowly fade away. With it, a Non-Charasmatic can simply go about doing his job and doing it well, and his influence will slowly increase over time.

Conclusions

In the long-term, it's possible to be a good leader without Charisma. Franklin Delano Roosevelt, the President of the United States during the Great Depression and the Second World War, was confined to a wheel chair. He was not an "impressive" man, but he did his job and earned the respect of his colleagues. At the same time, William Jefferson Clinton was an extremely Charasmatic Man, but in the eyes of many, he lacked Character. No matter how much effort he put in at the end of his term of office, people who believed he lacked Character refused to follow him. Charisma is a good thing, and should be sought after. Credibility helps leaders earn respect, and is essential to building a team. Character, however, is a lynchpin of leadership. Without it, influence and teamwork will eventually wither and fade.

Matthew Heusser, Capt, CAP
Leadership Officer, GLR-MI-265

Comments, thoughts, criticisms, complaints? I’m looking for feedback. Please feel free to  drop me an email. 

Matt Heusser was a CAP cadet for most of the 1990’s, spending most of his "cadet-hood" in the Maryland Wing.  Moving to Michigan four months prior to his 21st birthday, his oddest feeling was the day he woke up, saw the uniform with the three diamonds hanging in his closet, and realized that he would never wear it again. Currently, he's a Leadership Officer in Michigan Wing's Boulle-Norman Cadet Squadron, specializing in military skills, Drill Team and applied leadership.  He's available by email at Matthew_Heusser@McGraw-Hill.Com.